Step 1. Unique Domains
Having your keyword in your domain name has been proven to quickly out- rank many others sites. At the moment the chat is that Google are not taking this factor into account as much as they used to, also appreciate that having a domain name just for one keyword can be a little stupid and not make business sense. If you are building a real business and not an affiliate site then use a domain that matches your business or company niche. I’ll try and give you an example. If you owned a printing company in Brighton having the words “printing” and “Brighton” in your domain name may help because both of these keywords may be typed into search engines when people are searching for “Printing in Brighton”. An example could be PrintingBrighton.com. Printing” as the domain would be a close match to your real business name. Try buying .com .net or .org and .co.uk for targeting the UK market. It seems like Google are trying to provide more local based results. This means that all those people making searches from mobile devices will be delivered search re- sults based on their location and a business can target their local audience using SEO. This is Google giving local relevant search results for people searching. If you can’t find your exact domain then try some other alternatives like: 1. Hyphens on the name – www.brighton-printing.com 2. Prefix or Surfix – www.aboutbrightonprinting.com or www.brighton- printinginfo.com or www.infobrightonprinting.com 3. Another option is to use a stop letter like ‘x’ or stop words. I person- ally don’t like these because it doesn’t make sense however some people have good results using domains like this www.brighton- printingx.com
Step 2. Friendly URL
You may have heard of Search Engine Friendly URL’s or Keyword Rich URL’s. This is the actual URL of each page. When creating your pages try and use the keywords in the URL e.g. http://www.thewpguide.com/wordpress-tips/free-traffic-and-seo-tool/ As you can see I have targeted the keywords referring to SEO Tool and WordPress. This also helps when it comes to internal linking and if you are try- ing to rank a page around a phrase i.e. “WordPress SEO Tool”. If you have a company website with only 5 pages try and use keywords in your “services” page or “what we do” pages. If you run a blog for your website then it is much easier to include keywords in blog posts rather than trying to make them fit into a static company site. If you don’t run a blog for your business then please, please, please seriously consider starting one because your competitors are most likely already blogging and using new mediums to connect with your audience.
Step 3. Page Title, Post Title & Description
Adding the page title, post title and description is so easy however many people miss this key point out. One of the first things that Google will read is the page title so you must have your keywords in the title . The page title can be the same as the URL if you want but it must contain your keyword to boost your ranking for that term.