When you meet a man, in any situation, you are going to make sure that you put your best foot forward. It is exactly the same on Fiverr. If your photo or profile is mediocre, the buyer might think that your work is mediocre. They are not want to pay $5 dollars , and they waste their time, to try and prove themselves wrong. You have to upload an image for your Gigs. Adding an interesting photo to your Gigs will make them memorable and could incite a buyer to become interested in your page and hire you. You can buy photos on Fiverr, or from any stock photo website. Always make sure they are good quality and attractive images. Try to not just download generic images, they are not memorable and will not visually engage the buyer. If you are using a photo of yourself for your service, go to the trouble of making sure that it looks professional and classy. There are plenty of tools on the web to help make it look more professional. This can’t be emphasized enough – go to the trouble of presenting yourself, or your services, properly because you are now trying to convince you that you are worth hiring. Needless to mention the super power of videos here, but this will further dis- cuss down the road…
Tip: Type ‘commercial’ into Fiverr search box for hiring someone to create a professional looking intro or explanatory video for your product.
Be Awesome
When you join Fiverr, you are investing your time and effort into creating a product and service that is unique and awesome, just like you! If all the prices are all the same, like they are on Fiverr, the magic bullet that is going to differentiate you from the rest of the pack is going to be your product or service. Make sure you are at the top of your game, and you will leave the competitors for dust!
Gig Title
Make It POP! Any successful product usually has a memorable title. The title should immediately associate with what is being sold. Take the time to make sure your title is not generic. In other words, a title like “I write articles for $5” is never going to get requests pouring in and open the door for a Pulitzer Prize. You will have better luck with a title like: ”I write AWE- SOME articles for only $5”. This is still not the catchiest example ever, but it al- ready better than the original. Use power words! Fiverr allows you to only use one word in capital letters in your title – this can work in your favour if you use those capital letters to highlight your skills and differentiate you from the rest of the pack. Also, if you can, add a time limit to the title – but only if you are sure that you will be able to honour the commitment. When buyers are assured that you are committed to a time limit, your sales can improve by up to 20%. Tip: Always take advantage of the CAPITALIZED word in your titles!
Be Specific
While we are talking about titles, as someone who was shopping for an illustrator, I got thoroughly frustrated because all of the illustrators worked on variations of the same theme. They wanted prospective buyers to contact them, and then only did business via custom requests. Not knowing what they would do and for how much before I contacted them was beyond frustrating, and I had to sift through countless Gigs before I could spend my money. If the first Gig had said exactly what they would do for $5, I could have hired them quickly and then gotten on with my day – much less irritated!
Do Your Homework
If you were starting a business selling socks, you would make sure you know who else makes socks, how they advertise and why people buy them. To make sure your product or service on Fiverr is sold, you have to do the same work. Look at examples of other sellers, especially the successful ones. What do they promote and how do they do it? What are the keywords that they use? Look for the patterns. Our brains are wired in a certain way, and some patterns just make sense – even if (maybe especially if!) they are used subconsciously. This is called meta-analysis (doing an analysis of multiple analysis’) and is a skill that can separate the mice from the men! You can use an online word-cloud generator to help you aggregate all the titles of the most successful sellers in your field and will soon see the patterns emerge. The tools are there to help you do it, and it will help you make sure your awesome product gets the attention it deserves!
Tip: Selecting the best words for your title:
- Filter top sellers in your preferred category to see only their gigs.
- Select all titles and copy them to clipboard.
- Paste the selection into notepad to clean the text from noises like “I will” and other clutters.
- Move the clean text into some cloud generator service such ashttp://worditout.com/word-cloud, or search Google for”word cloud”.
- Now you can immediately spot the most common words here. •Use the one which is best for you.
Gig Description
Use the same strategy for your description as you did for your title. Examine successful sellers’ descriptions to see which words, and perhaps even the tone, they used to describe their products or services. Just don’t copy their descriptions word for word, your client might have just read theirs and will immediately know that you are lazy, and even worse, a liar. Take the time to describe your product or service to any buyer. Like I said earlier, make sure that you take the time and make the effort to explain exactly what that buyer will be getting for their money. Even though the buyer is not spending a fortune, they will still want to make sure they are spending it wisely. Nobody likes being taken for a fool, even if they have only lost $5. Make sure that your description is as detailed as possible. Do not assume that one or two sentences will somehow convey the awesomeness of the product. If, for example, you were buying a toothbrush online – you would want to know what colour it is. You would want to know if it was plastic or recycled paper, if it bends how big it is and you would definitely make sure it wasn’t made from asbestos! These details matter, especially when you can’t hold the product in your hand at that moment. Help your buyer make the decision to buy your product or service.
Tip: How to pass the 8 seconds test It is well known fact that people will give you no longer than 8 seconds to re- view your page before they decide if it is of some interest for them. Our eyes are drifting from image to bullets to bolds so:
- Use bullets
- Use Bolds
- Use UPPERCASE.
- Use Underlines
- Break your texts into small readable chunks.
- Don’t over exaggerate!
- Here is a description template you can use:
- Start Personal – Say something about yourself.
- Customer Pain – Start with the customers’ problem you are about to solve. Use emotional words. Under line them.
- What Do You Provide? Your service with uppercased words in one line.
- What will the customer get? (In bullets and Bolds).
- What Is Your Extra Value? Use bold power words here.
- Some Instructions – Boring – but a must.
- Finish with a Twist – Something to be remembered for. Abracadabra.
Gig Keywords
Choosing the right keywords is of critical importance. Just like major search engines like Google, Fiverr searches for keywords when searching the site. These keywords should not only be in your keywords section, but also in your title and description. You should make sure that the relevant keywords are al- ways included in your Gig, at least in the beginning, middle and end. This al- lows you to have exposure to more buyers, which in turn increases your sales. Capitalize important words to create visual interest. If you are not sure what keywords to use, you can use Google Tool to help you find the right keywords. Your keywords also have to appear in video and image files – the more times they are repeated, the better are your chances. You can get keyword ideas by doing a search on any service like yours, on similar Gigs on Fiverr and on other service sites. When you are writing your descriptions, make sure that the keywords naturally flow in the text. Don’t confuse your reader with details not relating to your service or product. People are generally not interested in knowing that you sell dog food if you are trying to sell your writing skills. You can also highlight or underline text, but use this with care as this is a tool to focus attention. When there are too many highlighted words your reader will become confused and frustrated. When I created my first Gig, I made the rookie mistake of making my description too long. Don’t try to inundate your potential buyer with long and un- necessarily descriptive words. Long sentences with exaggerated descriptions are going to make their eyes glaze over. Have detailed descriptions, but make sure they are in small, easily readable sections. In short, make sure your description is succinct, but descriptive.
Tip: Remember to Avoid These Common Mistakes:
- Don’t flood your reader with keywords – keep the text readable
- Don’t use keywords not relevant to your Gig
- Don’t highlight or emphasize too many words – the reader will become desensitized
Tags
Tags are critical to helping buyers find you. Fiverr is used by hundreds of thou- sands of people, and tags connect the buyers and sellers. Not many of them are going to go through hundreds of gigs to find you. Without the correct tags, you will find that people looking for a web designer will not be looking at your page – simply because your tags are not optimized properly. Once again, look at which tags other successful people in your field are using. You can also use Google Keyword tool to help you select the most efficient words. Using your tags efficiently helps you climb in Fiverr’s ranking, which in turn will boost exposure. Do not use inappropriate tags, as Fiverr considers this spamming and your gig will be removed.
Tip: Tags are critical to helping buyers find you.
Grammar
Also, remember the importance of proper grammar, spelling and all those rules we tried to forget after we left school. Your buyer might not know who Ernst Hemingway was, but they will know enough to be able to spot bad gram- mar a mile away. Make sure your description is professional and articulate. If you are not a native English speaker, go to the trouble of finding someone to proof read your Gig. It will pay off in the long term.
Take Care of the Details
Use any tools like banner photos, videos and descriptive pictures as the gig will allow. Add as much as you can, the more complete your Gig is, the more professional it looks. It also assures buyers that they are getting the right prod- uct for their money. If you do not have enough material to use all the space available to you, upload .pdf documents that tell buyers what you do or sell, or show examples of your work. By informing your buyer, you will be avoiding cancellations down the line.
Tip: If you have a lot of details or graphics you can encapsulate them into a single pdf file.
Be Coherent
Make sure that the title descriptions and tags all match in your Gig. This helps Fiverr to find you in a search and will improve your rankings. If you have a specialized niche market, also include tags that are more generic in your Gig. This will give you more exposure to buyers that might not be aware that they are searching for a niche product.
Gig Duration
The Gig duration is where you commit to a time limit for completion or delivery on Fiverr. You have to select this carefully, because if you do not honour your commitment, you might find that disgruntled customers leave bad reviews which will affect your ranking, limiting your earnings.
