Facebook Ads vs. Google Ads: Which Is Better?
In this post I am explaining about the comparison between Facebook ads & Google Ads. If you are confused which marketing platform to use then this post is helpful for you. Please do read the complete post for more knowledge.
Google adword:
Google Ads is an online advertising platform developed by Google in 2000. Google is the world’s most powerful search engine around 63,000 searchers per second on google. Google ads are more effective in increasing sales and acquiring leads. Direct sale through google ads.
Facebook ads:
Facebook has 2.7 billion monthly active users. And on Facebook almost 1.82 billion daily active users according to their report. They are especially effective in improving brand awareness and increase engagement and promote your business event. Just product awareness.
- Want to Reach Niche Audiences
- You Want Brand Awareness
- You Want to Capture Mobile Traffic
- Mostly target mobile phones
What is your budget?
There are two stages cpc ( cost per click) and cpa ( cost per acquisition). So Facebook has low cpc rate but customer not gain as google ads gained.
Which is better:
Google ads is better because you get more conversion as compared to Facebook ads. Overall google ads cost is low.
- You Want To Reach Local Audiences
- You Want To Generate Leads
- You Want a Variety of Ad Types
- Target all types of devices
